I like the idea that Seth Godin said in Purple Cow that you can “Transform your business by being remarkable." Making a difference is so difficult to everybody, but it is a very valuable and a highly important thing to help companies stand out in the world. I think it is really important for marketers to understand that remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if what you are offering itself is not remarkable, it is invisible. I also have experienced some of the ideas written about in this book. I think as a marketer, this is a helpful book I can use to enrich myself.
As the Purple Cow said, sell what people are buying and talking about. Consumers with needs are the ones most likely to respond to your solutions. No matter how famous your brand is, it is important to figure out who is buying and solve their problem, and then the brand can be accepted by customers eventually. I think this is one of the keys for companies to be remarkable, but not all the companies do this very well. I also think it is so true that Seth Godin said that outrageous is not always remarkable. It is certainly not required. Sometimes outrageous is just annoying. I think some of the radio ads are not doing really well on this point. They really annoys me every time that I am drive. I never pay attention or have any desire to those ads that speak really fast and repeat constantly. Especially those ads that play at the wrong time, such as coming after my favorite music which makes me feel really annoyed, and I always switch to another channel when it comes. I do not think these kinds of ads can target customers really well. On the contrary, some radio ads such as those for Plato’s Closet give me clear information. Its appropriate illustration perfectly targets my needs that I want to get rid of my useless but nice clothes without wasting so much. Also, the way they speak in the ad catches my ear and inspires me to stop by. Plato’s Closet also does not play its ads very frequently, and I only hear it once a while. To be remarkable is to figure out who is buying and solving their problems or satisfying their needs and wants because in the end, the brand is defined by individuals, not by companies, markets, or the so-called general public.
I think real marketing is an art, which is to catch people's eyes and get people's attention properly on our products and services. It requires merchants to be creative, such as rapidly responding to the fashion trends and having advantages on their new product research and development ability. Also, merchants can use small profit but high turnover strategy to catch up with the rapid change of marketing trends.
To see more information click here,
Lina
As the Purple Cow said, sell what people are buying and talking about. Consumers with needs are the ones most likely to respond to your solutions. No matter how famous your brand is, it is important to figure out who is buying and solve their problem, and then the brand can be accepted by customers eventually. I think this is one of the keys for companies to be remarkable, but not all the companies do this very well. I also think it is so true that Seth Godin said that outrageous is not always remarkable. It is certainly not required. Sometimes outrageous is just annoying. I think some of the radio ads are not doing really well on this point. They really annoys me every time that I am drive. I never pay attention or have any desire to those ads that speak really fast and repeat constantly. Especially those ads that play at the wrong time, such as coming after my favorite music which makes me feel really annoyed, and I always switch to another channel when it comes. I do not think these kinds of ads can target customers really well. On the contrary, some radio ads such as those for Plato’s Closet give me clear information. Its appropriate illustration perfectly targets my needs that I want to get rid of my useless but nice clothes without wasting so much. Also, the way they speak in the ad catches my ear and inspires me to stop by. Plato’s Closet also does not play its ads very frequently, and I only hear it once a while. To be remarkable is to figure out who is buying and solving their problems or satisfying their needs and wants because in the end, the brand is defined by individuals, not by companies, markets, or the so-called general public.
I think real marketing is an art, which is to catch people's eyes and get people's attention properly on our products and services. It requires merchants to be creative, such as rapidly responding to the fashion trends and having advantages on their new product research and development ability. Also, merchants can use small profit but high turnover strategy to catch up with the rapid change of marketing trends.
To see more information click here,
Lina